About the Author

Francis J. Friedman is a 25 year, award winning, veteran of the domestic and international tradeshow industry. He is a branding and face-to-face business-building expert.


He is also a recognized futurist in the tradeshow and events industry through his writings, speaking and presentations to both domestic and MICE meetings around the world.


From 2013-2016 Mr. Friedman chaired the International Association for Exhibitions & Events (IAEE) Future Trends Task Force that looked ahead three-five years for the trends and technologies that could affect the domestic and international tradeshow industry. He authored four white papers on the task force findings and has given speeches on the findings to industry professional organizations.  He has also received the prestigious IAEE Chairman’s Award.


Mr. Friedman is President of Time & Place Strategies, a New York City based consultant to the domestic and international tradeshow community. The company provides business building consulting to tradeshow clients in the areas of strategic planning, sales, attendance development,  marketing and advertising, new product launches, organizational development and building highly successful tradeshow and event brands.


Mr. Friedman works with clients to turn around underperforming events, accelerate the growth of existing events and create and launch new events. He works with client teams to build strategic and tactical plans that anticipate the impact of change. He also provides hands-on assistance (and sometimes direct team management) in implementing marketing, promotion and advertising solutions that result in high-value, branded and financially successful tradeshows and events.


Prior to entering the tradeshow industry Mr. Friedman was a senior consumer packaged goods marketing executive managing major domestic consumer brands (e.g. Folgers Coffee, Sharp electronics).  He launched over thirty five new products into various consumer markets.


Mr. Friedman’s articles on the tradeshow industry have appeared in every major industry publication. He has contributed two key chapters to the IAEE sponsored college textbook “The Art of the Show” and authored the PCMA research study…”Scenarios for the Future, Convention Exhibits & Tradeshows of 2016“. He has also co-author two books, “Secrets of Exhibiting Success” and “Mastering the Art of Success”.


His new book, “Tradeshow Industry Future, The MODERN DIGITAL TRADESHOW”, is a five year industry view ahead and proscribes both the strategic and tactical digital transformations the tradeshow industry must undertake, starting now, to remain competitive in the new digital customer experience marketplace.

Mr. Friedman earned a BS degree in Industrial Relations from San Jose State University; and an MBA degree in Marketing and Manufacturing Management from the Kellogg Graduate School of Management, Northwestern University.


He can be reached directly for consulting, speaking and business building assistance.

Contact Francis